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Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the WorldNATIONAL BESTSELLER * From the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism the change it has wrought in the world and the potential it still has to confront our greatest challenges. We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche
NATIONAL BESTSELLER * From the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism--the change it has wrought in the world and the potential it still has to confront our greatest challenges. We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche sustainability brands has exploded into the mainstream with labels like Organic, Non-GMO, and Fair Trade Certified now adorning products in major retailers across the country. Yet the true promise of ethical sourcing and conscious consumerism has not been fully realized. Paul Rice has dedicated his career to helping consumers and businesses embrace the power they have to protect the environment and improve the lives of farmers and workers on the far side of our global supply chains. In Every Purchase Matters, Rice reveals the untold story of the Fair Trade movement and its significance for us all. Calling on the close relationships he cultivated over the last forty years with the pioneers of ethical sourcing--CEOs, activists, grassroots farmer leaders, and consumer advocates--Rice gives voice to the visionaries and practitioners who are making sustainable business the new normal. These protagonists share successes and failures, lessons learned, and their extraordinary impact in communities around the world. Their stories illuminate how sustainability is good not only for people and planet but also for business. Whether you're a consumer, a business leader, or an investor, Every Purchase Matters offers a rich and persuasive case for conscious capitalism--the change it has brought and the potential it still has to create a more just, equitable, and sustainable world.Author: Paul Rice
Publisher: PublicAffairs
Published: 04/08/2025
Pages: 336
Binding Type: Hardcover
Weight: 1.20lbs
Size: 9.40h x 6.00w x 1.20d
ISBN: 9781541704039
Review Citation(s):
Library Journal 02/01/2025 pg. 75
About the Author
Paul Rice is the founder of Fair Trade USA and a pioneering figure in the conscious capitalism movement. He has been named Ethical Corporation's 2019 Business Leader of the Year and Social Capitalist of the Year by Fast Company magazine. Rice was also named Outstanding Social Entrepreneur by the World Economic Forum. He lives in Berkeley, California.
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
great bar soap
Scent: eucamint
I like this bar soap. It lathers, cleans, and rinses effectively and does not dry out my skin. It exfoliates lightly. It's a decent size and shape bar that makes it convenient and easy to use. The package count is a reasonable 3 bars and the packaging in minimal. Its a well made bar of soap. And its plant based and natural. The scent smells great and is subtle and not perfumy. I'm a guy and this soap is great for me.
I have long been on a quest to find a bar soap that doesn't dry out my skin and has a scent for a guy without being a stupid scent like burned wood, leather, tobacco, etc. Plus the bar shouldn't be so big and heavy that its difficult to use, to store, or breaks your foot if you drop it. I also don't want to have to buy 12 bars at once nor should it be super expensive. Plus has to be natural and biodegradable. I found a brand and bar that did all that and used for a number of years, but then they stopped making it. So, I went on a new quest of many different bar soaps and when I found this one, it checked all the boxes and expect it will be my new ongoing bar soap for years to come.
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Reviewed in the United States on January 18, 2026
★★★★★ 5
Great quality Soap
Scent: Oatmeal Shea (Unsented)
This natural bar soap is absolutely fantastic! I’ve purchased it multiple times now, and it has never disappointed. The quality is consistent with every bar — it lathers well, cleans thoroughly, and leaves my skin feeling fresh without any dryness.
I really appreciate that it’s made with natural ingredients, and the scent is clean and refreshing without being overpowering. It lasts a good amount of time, making it a great value as well.
Overall, this is a high-quality soap I keep coming back to. The fact that I’ve bought it multiple times says it all — it’s reliable, gentle, and one of the best natural soaps I’ve used. Highly recommended!
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Reviewed in the United States on November 7, 2025
★★★★★ 3
Sometimes Size Does Matter
Scent: Alpine & Spice, Scent: Alpine & Spice
Let me just get this out of the way now the soap itself smells decent, nothing wrong there. I only wish I got another cent. Not that this one smells bad it’s just it wasn’t my cup of tea. I’m mostly disappointed about the size because I’ve been through this before. The soaps themselves are not big enough to fill out the box as you can spot in some of the pictures and video. I honestly feel like the soap size was different in the pictures of the customer reviews that I saw. Each bar may last me a week and a half and that’s with a soap saver. To be honest, the box that it came in would fit two decent size soaps if they filled out the box.
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Reviewed in the United States on November 19, 2025
★★★★★ 5
As expected
Scent: vanilla orange
Love the scents of this soap. It's gentle on my skin and leaves me clean, fresh and soft.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
A Comprehensive Balanced History of the Guadalcanal Campaign -- Must Read!
Format: Hardcover
I've read a number of good books on the Guadalcanal campaign, and always thought that "Neptune's Inferno" by Hornfischer was the absolute best.
I was wrong. Although Hornfischer does a superb account of the Navy and its travails and triumphs, Inferno doesn't delve deeply into the Marine (and Army) land battles. This book does both. Moreover, it provides a continuous timeline of both, and does so in such a way that the reader better understands both as related actions. For instance, I was never really aware that for the first three and a half months the Americans controlled the seas during daylight, and the Japanese at night (sounds a little like Viet Nam). The November 13 sea battle between Americans and Japanese -- in which US cruisers took on Japanese battleships and two American admirals died -- was in fact a clash of a major last ditch effort by the Japanese to reinforce their troops and destroy Henderson Field, which would have allowed them to control the seas both day and night. By that time there had been multiple bloody battles ashore between the Marines and Japanese, with the balance favoring the Marines, but if the Japanese had wrested control of the airfield and seas that would have been old history. The book includes a good view from the Japanese perspective, and some little known historical tidbets as well, e.g., Guadalcanal received its name from the Spanish home town of a ships officer who accompanied Spanish explorer Don Alvaro Medana, who discovered the island during a 1568 expedition to discover the fabled King Solomon's gold mines. Who knew? :-)
Bottom line: I highly recommend this book, both for its balanced coverage of the entire campaign, land and sea, and even more for its integrated narrative -- you know what was taking place (or had taken place) on almost a day-by-day basis, which allows the reader to fully appreciate how actions ashore influenced those at sea, and vice versa.
IMO, a must read, even for those who thought (like me) that they knew it all!
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Reviewed in the United States on October 12, 2017