1973 British Military Watch Strap: APEX - Desert Sand
SKU: 76828791932

1973 British Military Watch Strap: APEX - Desert Sand

Sale price$22.68 Regular price$25.20
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Ships within 48 hours · Estimated delivery Jul 8 - Jul 13

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Description

1973 British Military Watch Strap: APEX - Desert SandThe Story In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken. How We Improved the Design We refined the original design, enhancing strength and durability with a sewn construction. We

The Story

In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken.

How We Improved the Design

We refined the original design, enhancing strength and durability with a sewn construction. We replaced chrome-plated brass with solid stainless steel hardware for resilience and longevity. The space between keepers was increased to fit larger watch cases. Additionally, we extended the strap length to 300mm to accommodate various wrist sizes and provide extra security by folding the strap tail back through the keepers.

Introducing the APEX Nylon Collection:

Apex Nylon Material:
The Apex is made from 100% polyester material, ensuring exceptional durability. It is long-lasting and environmentally friendly, reflecting our commitment to quality and sustainability.

Innovative Production Techniques:
Cutting-edge production techniques, including high-temperature and high-pressure dyeing, as well as filament twisting, to create the Apex nylon material. These methods result in vibrant, fade-resistant colours that maintain their brilliance over time.

Precision Weaving:
Advanced high-power shuttle looms, combined with premium yarn technology and special pattern threading techniques, produce a thick and dense ribbon. This ribbon boasts a luxurious feel, akin to pure cotton, offering a skin-friendly and warm sensation that sets the Apex nylon watch strap apart

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 76828791932

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4.2 ★★★★★
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Carol
Chelsea, US
★★★★★ 5
Great ankle socks that stay put at a great price!!
Size: 6-9, Color: Assorted
These are great! I have been looking for a low profile ankle sock that is thinner but doesn’t ride down. (Picky, right?) I try to walk 5-7 miles on my days off. So it’s very important for me to not have to stop every couple of hundred yards, bend down, fix socks, then continue on my way while grumbling about NOT GREAT socks. These are not those socks. They really do stay put!!! And enough cushion to be comfortable also. So definitely a repeat!!
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Reviewed in the United States on December 2, 2018
N
Verified Purchase
Nicole
Massapequa, US
★★★★★ 5
Great quality, no holes or fading!
Size: Medium, Color: Black/Assorted
I purchased these socks a couple years ago and love them so much that I just recently purchased them again! They fit perfectly, don't make my feet sweaty, and hit the ankle at the right spot. The material is so good that over years they have not faded and even though I wear the same few pairs every day, they have no signs of thinning or holes! These are the ONLY socks that I buy. I have the black ones as well as the multi-colored ones. I will never buy another brand or style again!
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Reviewed in the United States on January 11, 2020
J
Verified Purchase
Jennifer M Bailey
Belleville, US
★★★★★ 5
Cute under armor socks
Size: Medium, Color: Black/Assorted
There's no show under armour socks.Are perfect for anybody who likes thinner socks. I loved them, I love the design the colors and the comfort and fit. Hylie recommend to those of you who like thinner socks.
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Reviewed in the United States on October 22, 2024
K
Verified Purchase
Kindle Customer
Lexington, US
★★★★★ 4
Well made and perform well, a little constricting
Size: Medium, Color: Black Assortment (6-pairs)
These socks definitely keep most of the moisture away from my feet, even in wet conditions, which is why I bought them. I am diabetic, though, and the recommendation is to wear socks that don't constrict at any point. These have a tight band around the opening that while it is not uncomfortable on, leaves a mark when I take them off. So far it's been ok, but if you have any kind of swelling in your feet or ankles these would probably not be the best. My foot measures size 8 and I wear size 9 Brooks running shoes. The socks fit me just right but based on the size of the opening and the overall length, I wouldn't think they would fit anyone more than a size larger. Overall well made and perform well as you would expect from this brand.
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Reviewed in the United States on July 20, 2018
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Verified Purchase
Halle
Pawtucket, US
★★★★★ 5
long lasting!
Size: Medium, Color: Black/Assorted
literally my favorite sock i will buy forever. they just started busting through after 6 years and i wear them a lot
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Reviewed in the United States on November 13, 2025

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