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Description
Customer Data PlatformsUnlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in todays digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their
Unlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in today’s digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their audience.Customer Data Platforms offer a robust solution to the problems of managing fragmented customer information by providing a unified source of truth. This book dives into the principles of CDPs, detailing how to capture, unify, activate, and analyze customer data effectively. Learn how to simplify your marketing technology stack, eliminate silos, and create a cohesive customer journey that drives engagement and loyalty.
In this essential guide, you'll discover how to:
- Understand the challenges and nuances of customer data management
- Define what CDPs are and explore their full capabilities
- Organize and harmonize customer data for impactful marketing initiatives
- Build a compliant, safe, and valuable first-party data asset
- Cultivate a data-driven culture that prioritizes customer insights
- Leverage AI and machine learning to propel your personalization efforts into the future.
Whether you're a seasoned marketer or just entering the field, this book is your all-in-one resource to mastering Customer Data Platforms and establishing a data-driven marketing foundation.
Shipping Information: Free shipping on this item. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119790112, Year: 2020, Publisher: John Wiley & Sons Inc (US), Pages: 240.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119790112
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Master the hottest technology around to drive marketing successĂ‚Â
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization
Over the years,Ă‚Â many of usĂ‚Â have built byzantine Ĺ›stacksĹĄ of various marketing and advertising technologyĂ‚Â in an attemptĂ‚Â to deliver the fabled Ĺ›right person,Ă‚Â right message, right timeĹĄ experienceThis can lead toĂ‚Â siloed systems, disconnected processes, and legacy technical debtCDPs offer a way toĂ‚Â simplify the stack and deliverĂ‚Â a balanced and engaging customer experienceCustomer Data PlatformsĂ‚Â breaks down the fundamentals, including how to:Ă‚Â
Understand the problems of managing customer data
Understand what CDPs are and what they do (and don't do)
Organize and harmonize customer data for use in marketing
Build a safe, compliant first-party data asset that your brand can use as fuel
Create a data-driven culture that puts customers at the center of everything you do
Understand how to use AI and machine learning to drive the future of personalization
Orchestrate modern custo
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★★★★★ 4
Clean ingredients, great price, but...
I want to love this product but I personally can't stand the oily texture and the smell. Maybe if you have super dry skin it will feel great on your skin
PROS: The ingredients are great! super clean, the percentage of zinc oxide is perfect and almost the highest % recommended by dermatologists, so it protects the skin really well, no white cast because it's slightly tinted (a little cast at the beginning then it fades away)
CONS (in my skin): it leaves my face super oily I have to use rice paper after I apply it to absorb the oiliness [sigh], I don't like the smell it bothers me a lot, it smells like old makeup.
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Reviewed in the United States on June 25, 2024
★★★★★ 5
Perfect Everyday Tinted Face Sunscreen
I am a long-time user of Think body sunscreen and tried this to replace my current department store tinted face sunscreen, which is being discontinued. I was amazed how well this performed, given the low price! It is literally 1/4 of the cost of my current face sunscreen and I am almost as happy with it! It was much lighter in tint than I was expecting, but blended easily and provided more "cosmetic" coverage than my current tinted face sunscreen, but without looking making me look made-up. My skin is light with reddish undertones, and it really helped to tone the red down as well, an unexpected bonus. That said, I typically use make up that is either the 2nd (or occasionally 3rd) from the fairest shade in the line, regardless of brand, and I am not sure how well this product would work on someone whose skin is even a little darker than mine, without being obvious. It is definitely too light for my sons, who have more olive-toned complexions. This product is highly moisturizing, and does take about 10 minutes to "set" before I feel comfortable applying powder to cover up the shine it leaves (a little more than a "glow"). Its efficacy is excellent--I really put it to the test outdoors and was pleased to see I had not to picked up any color from the sun when I washed it off. The other big plus is that it did not make me break out, and I have what my dermatologist calls, "reactive skin," which means anything from chemicals in face products to the hairdryer at the salon have been known to set it off. Finally, like their body sunscreen this face sunscreen gets a safety rating of "1" from the Environmental Working Group. I think I have found a winner!
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Reviewed in the United States on September 3, 2019
★★★★★ 5
Nice face sunscreen!
Great face sunscreen! It has high zinc and looks nice under makeup. I will continue to purchase. Not sure why it’s only a SPF of 30. It has 24% zinc which is higher. It’s a little thicker than some of the thinner ones I’ve used but I like that. I feel I’m getting good coverage
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Reviewed in the United States on April 2, 2026
★★★★★ 3
An Effective Sunscreen With Some Drawbacks
I like the safety and effectiveness of Thinksport tinted sunscreen. It's formulated carefully and I found it quite effective; I appreciate that it's not tested on animals. It is easy to apply and blends in with no chalky or white residue and doesn't come off easily (in fact washing it off later is not especially easy). I very much appreciated its effectiveness as I didn't ever burn when using this tube.
With all that in mind why did I give it only three stars and throw away the tube before I even used half of it? Two reasons: I frequently run while wearing sunscreen and that, obviously, leads to sweating. When you sweat with this anything that you touch with a treated surface will be smeared with the brown tint of the sunscreen (particularly your shirt when your face, neck, or arms contact it, which may be more than you think). This looks akin to pancake makeup on clothes. It washed out of the shirts I got it on, but they did seem to get dingier after multiple cycles (especially around the collar). The second reason I didn't like this sunscreen is that when applied to the forehead and then perspiring this product really stung my eyes. I have had that product with some other brands as well, so it's definitely not a Thinksport exclusive issue, but still it's annoying.
I used almost half the tube then switched back to my normal brand, which while also not ideal in some ways, doesn't have these issues. I have not given up on the Thinksport brand entirely, as I have recently purchased some of their untinted sunscreen. I have only used it a few times, but initial impressions are good.
If you are unconcerned about the issues of staining from this product or you don't plan to wear it while doing anything strenuous, the tinted Thinksport sunscreen product may work great for you: it's easy to apply and quite effective.
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Reviewed in the United States on August 2, 2018
★★★★★ 5
Have to protect our skin! This works
My daughter in law recommended this. It is light weight but gives good Sun protection. The color tint is perfect. Easy to add to the morning skin routine
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Reviewed in the United States on May 2, 2026