New Hypoallergenic – Healthy Living

New Hypoallergenic – Healthy LivingA complete, science led recipe for dogs of all life stages from pups to seniors. Our Health & Wellness Hypoallergenic Healthy Living recipe uses hydrolysed salmon peptides and our exclusive Wellness Blend to support digestion, joints, cognition, and immune health. Developed using Freshtrusion HDP, our gentle low temperature cooking process breaks proteins down into optimally sized peptides for easy digestion and maximum nutrient absorption. Backed by

A complete, science-led recipe for dogs of all life stages — from pups to seniors.
Our Health & Wellness Hypoallergenic Healthy Living recipe uses hydrolysed salmon peptides and our exclusive Wellness Blend™ to support digestion, joints, cognition, and immune health.

Developed using Freshtrusion® HDP, our gentle low-temperature cooking process breaks proteins down into optimally sized peptides for easy digestion and maximum nutrient absorption.
Backed by a University of Liège (2024) study, this recipe showed a 75% reduction in free radicals — supporting a stronger immune system and healthier ageing.

🌱 Key Benefits

🐾 Hypoallergenic & Gentle on Digestion
Hydrolysed proteins are naturally low-allergen and easy to digest — perfect for dogs with sensitivities.

💪 Peptide-Powered Nutrition
Short-chain peptides are “just right” for maximum absorption, supporting lean muscle, energy and recovery.

🦴 Joint & Mobility Support
Collagen peptides and omega oils help maintain cartilage, flexibility, and comfort in active or ageing dogs.

🧠 Cognitive & Vitality Boost
Coconut oil (rich in MCTs) fuels the brain for sharper focus and supports long-term cognitive health.

💜 Antioxidant Protection
Hydrolysed salmon peptides, turmeric and orange bioflavonoids work together to combat oxidative stress.

🌿 Healthy Gut & Immunity
Prebiotics (MOS & FOS) nurture good gut bacteria, improving digestion and supporting natural immunity.

✨ Skin & Coat Health
Linseed and salmon oil provide omega-3s for glossy coats, hydrated skin, and that McDug shine!

🍽 Ingredients

Freshly Prepared Hydrolysed Salmon (32.5%), Potato, Sweet Potato, Hydrolysed Dried Salmon (15.5%), Salmon Oil (6%), Hydrolysed Salmon Gravy (2.5%), Coconut Oil (2%), Beet Pulp, Minerals, Wellness Blend™ (0.6%) — Seaweed, Turmeric, Orange, Linseed, Carrot, Chamomile, Fructooligosaccharides (FOS), Mannanoligosaccharides (MOS) — Dried Marigold (source of lutein).

🔍 Analytical Constituents

Crude Protein 24%
Crude Fat 15.5%
Crude Fibre 2.5%
Crude Ash 8.5%
Moisture 8%
Omega-3 2.3%
Omega-6 2.1%
Collagen 2.8%
Metabolisable Energy 379 kcal / 100g

💊 Nutritional Additives (per kg)

Vitamin A 14,423 IU
Vitamin D3 2,000 IU
Vitamin E 96 IU
Zinc 48 mg · Iron 48 mg · Manganese 34 mg · Copper 12 mg · Iodine 0.96 mg
L-Carnitine 721 mg

🦴 Feeding Guide

Every dog is different — adjust amounts based on age, breed, and activity level.
Introduce new food gradually over 10–14 days. Always ensure fresh water is available.

🐶 PUPPY — Expected Adult Weight (grams per day)

🐕 ADULT (grams per day)

1–5 kg → 25–80 g
5–10 kg → 80–140 g
10–20 kg → 140–235 g
20–30 kg → 235–315 g
30–40 kg → 315–390 g
40+ kg → 390+ g

🐾 SENIOR (grams per day)

1–5 kg → 25–80 g
5–10 kg → 80–130 g
10–20 kg → 130–225 g
20–30 kg → 225–300 g
30–40 kg → 300–375 g
40+ kg → 375+ g

🔬 What is Freshtrusion® HDP?

Our gentle Freshtrusion® HDP process uses a natural enzyme to hydrolyse fresh salmon into short peptides (2–3 amino acids).
These “Goldilocks” peptides are absorbed quickly — not too big, not too small — delivering superior nutrition, digestibility and taste.

🏴 Proudly made in the UK · McDug Nutrition Health & Wellness Range
Nourishing dogs with science, heart, and a wag of the tail 🐾