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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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★★★★★ 5
Amazing well thought out tray
Color: Brown, Color: Brown
Super well thought out tray. Looking amazing of course and the sizes of the slots are great. I can fit my large phone in the slot and it has a space for the charger on both ends. Love this tray.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Good quality
Color: Brown
Very well made. And elegant
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Reviewed in the United States on May 29, 2026
★★★★★ 5
The entryway is very convenient for storing keys and small odds and ends.
Color: Brown
The entryway is very convenient for storing keys and small odds and ends.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Great tray
Color: Brown
It has been 2 years simce i bought this one, it still looks like new and it's a great way to organize my desk
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Reviewed in the United States on March 4, 2026
★★★★★ 5
Really nice!
Color: Brown
Nicely made. The wood has a lovely finish and rich color. The compartments have a softer bottom so you don’t have to worry about scratching your glasses or other surfaces. Great assortment of compartment sizes to help organize your items.
Kicking myself for not getting one sooner.
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Reviewed in the United States on March 14, 2026